The Journal
Insights for brokers, buyers, and anyone curious about how fine jewellery is really made.
In 1986, brothers Mohanbhai and Vallabhbhai Chheta left farming behind to enter the diamond trade with little more than determination. After early setbacks forced a temporary return to agriculture, they found the courage to begin again — a decision that grew into a company spanning three generations and customers across 15+ countries. This is the story of how Amrut Gems began.
Trust is the foundation the diamond trade is built on. Our broker KYC process confirms identity, business background, and professional standing for every partner who represents Amrut Gems — protecting our company, our brokers, and ultimately their clients. Here's why we've made it a non-negotiable part of how we do business.
For more than twenty years, Amrut Gems has worked closely with the Gemological Institute of America — the industry's most respected grading authority. We explain why we chose to work exclusively with GIA standards, and what that partnership means for the quality and trust behind every diamond we manufacture.
More articles are on the way. In the meantime, if you have a question about our products or process, get in touch.